PIG Mag (People In Groove) is one of the very few independent magazines in Italy wich talks about music, fashion, cinema, design, books and technology. PIG Mag is distributed in newsstands across Italy and many international bookstores in major cities throughout the world. Born in 2000, for 10 years the magazine has been looking for young, fresh and talented artists mainly in music, fashion, photography and also cinema, art and design.
Among the most important cover stories the magazine has featured music artists at the beginning of their career such as Justice, Phoenix, Tiga, Robyn, Erol Alkan, Sebastien Tellier, The xx, St. Vincent, Lykke Li, Cut Copy, Annie and many more as well as already known names like The Beastie Boys.
Throughout the years PIG Mag has worked with photographers such as Kenneth Capello, Nacho Alegre, Marlene Marino, Skye Parrott, James Pearson-Howes, Paul Herbst and Ben Rayner, just to name few.
In 2005 PIG Mag started it's own webradio station. PIG Radio broadcasts 24/7 non stop, and plays the best music featured in the pages of the magazine.